on dealing with the deficit, however, governor romney comes out on top, 49 to 45. jan crawford is covering in toledo tonight, jan. >> reporter: well, scott, after getting off his economic message and now taking hit in the polls, the romney campaign is shifting some of its strategies and we're starting to see that on the trail. to better connect with voters, romney is campaigning more with three events today in ohio. >> we're taking back this country. we're going to get it strong again! >> reporter: he's been more accessible to the media, with hastily arranged interviews. >> i listen to a lot of advice but frankly i'm going to keep on my message which is i know how to get this economy going, create jobs, more take-home pay for people. >> reporter: and today he released a new type of television ad which will air here in ohio and other battleground states where he makes his case directly with voters. >> my plan will create 12 million new jobs over the next four years. >> reporter: the romney campaign knows the candidate has something of an image problem and hope to ch